When it comes to creating content for social media, there are a few factors that can make or break your success. An effective social media strategy requires an understanding of what types of creatives work best on each platform and why. In this blog post, we will explore the different types of creatives you should be using and why they are important.
Moving Images
Moving images such as live video streams, 360° videos, and even stories can be extremely effective when used correctly and strategically. They give viewers a glimpse into your world in real-time and allow them to experience something unique with you rather than simply reading about it. Moving images also provide an opportunity for engagement as viewers have an opportunity to interact with you in real time by asking questions or leaving comments.
Video content has become increasingly important for social media success due to the way algorithms prioritise it. The algorithms used by many popular social media platforms reward content that is engaging, memorable, and shareable — and video is all three. Videos tend to garner more likes and shares than other types of posts, meaning they often appear higher in news feeds than images.
Stills
Though most content on social media is now video, there is still a role for stills. Provided the image is eye catching, contains the necessary information, an USP and a clear call to action, stills can be extremely effective in driving results.
Infographics
Infographics are a great way to deliver complex information in an easy-to-understand format. They combine visuals such as charts and diagrams with short snippets of text so that readers can quickly grasp the points you’re trying to make without having to dig too deep into the details. Infographics are especially helpful for breaking down complex topics into digestible pieces – perfect for anyone who is new to the topic or wants a refresher!
Conclusion: When it comes to creating content for social media, there is no one-size-fits-all approach – each platform has its own unique set of features that require specialized creatives if you want maximum engagement from your audience. Using a combination of stills, videos, GIFs and illustrations is your best for delivering success. And don’t forget about infographics; they’re great for summarizing long blogs or breaking down complex topics into easily understandable chunks! By understanding which types of creatives work best on each platform and why, you’ll be able to create highly engaging content that resonates with your audience!