In a world of endless content, it can be difficult for brands to stand out from the crowd. Many companies struggle with what type of content works best for them when creating their social media presence. While some may think that content should be perfectly curated and shot like a movie, others are beginning to realise that authenticity and realness is often the key to success. Let’s explore why rough and raw content can work really well.
Authenticity Connects with Your Audience
In the age of digital media, people want to connect with brands in an authentic way. It is important for your brand’s message to not feel distant or inauthentic; customers want to relate to your company and what you stand for. Posting content that feels “real” allows people to emotionally connect with your brand in a more meaningful way.
Rough Content Is Often Easier (And Cheaper) To Produce
When it comes down to it, producing video and photography content can be extremely time consuming and expensive— especially if you are trying to create something that looks perfect all the time! Content does not always need to look perfect — which means it is often much easier (and cheaper!) for brands and businesses to produce. This makes it possible for companies to post more frequently and create more engaging content without breaking the bank or taking up too much time. We’ve seen content shot on a phone outperform glossy, TV commercial style ads before!
Real Content Tells A Story
It’s important that whatever you post conveys a story about your brand or product— even if it’s just a few sentences worth! Real posts give viewers insight into who you are as a business, what you care about, what motivates you, etc.—all things we don’t usually get from polished video campaigns or glossy images. This type of storytelling helps build trust between your audience and your brand because they feel like they know more about who you are as a company beyond just seeing an advertisement online.
Conclusion: Rough and raw content has become increasingly popular on social media platforms due its ability to truly engage with customers in an authentic way—something many brands strive for but rarely achieve with glossy images or videos alone. When done right, this form of creative expression gives viewers an insight into who your business is beyond just seeing ads online; plus—it can be easier (and cheaper) than other types of content production! If you are looking for ways to make social media work better for your business consider giving rough & raw posts a try! You might just be surprised by how well they work!