So, you’ve heard that SEO is a must-have for your business but you’re unsure if it’s something you can do yourself or if it requires involving an expert. It’s something most businesses with an online presence think about. So, let’s break down the pros and cons of both approaches so you can make an informed decision about which path to take.
DIY SEO Pros: DIY SEO can be very cost-effective since you are doing the work yourself. All you need is some time and patience to learn the basics of SEO and then put in the effort to make sure your website is properly optimised for search engines. Additionally, by taking on this task yourself, you will gain a deeper understanding of how SEO works and how it impacts your online presence as well as how to improve it in the future.
DIY SEO Cons: With any type of DIY project, there’s always the chance that something will be missed or done incorrectly. Without having a professional and experienced eye look over your work, mistakes can happen that could potentially hurt your rankings in search engine results pages (SERPs). Also, depending on the size of your website, optimising it for SEO may require more time than anticipated as well as specialised and up to date knowledge that only comes with experience and training. Really, someone that’s in it day in, day out.
Outsourcing To An Expert Pros: Finding an SEO specialist takes away all the guesswork involved with doing SEO yourself which means faster results and higher quality optimisation. Furthermore, because experts have extensive experience in this field they will be able to identify areas where improvements can be made quickly and easily while also helping you avoid costly mistakes or pitfalls associated with DIY projects. Plus, most experts provide ongoing support so you don’t have to worry about constantly monitoring your website’s performance or making changes when needed.
Outsourcing To An Expert Pros Cons: Of course, outsourcing to an expert does come at a cost but this doesn’t necessarily mean it has to break the bank. It all depends on what services are included in their package and what type of budget you have set aside for this project. Additionally, some experts may require long-term commitments so make sure to read any contracts carefully before signing anything.
Conclusion
Whether you decide to take on SEO yourself or find someone else to do it for you really depends on several factors such as budget constraints, available resources (time & money), expertise level needed etc. Ultimately though both methods can yield great results when done correctly so make sure whichever approach you choose fits best with your overall goals!