As a business owner, you want to make sure that your website is working for you. Having the correct tracking on your website is essential in order to measure sales and figure out where your customers are coming from. However, it can be daunting to understand all the different types of tracking metrics and how they work together. In this blog post, we will cover the basics of website tracking and explain why having the right tracking metrics in place is so important for your business.
What Are Website Tracking Metrics?
Tracking metrics refer to any number of data points that help you analyse how visitors interact with and use your website. These metrics can range from basic information such as page views or time spent on site to more detailed data such as which buttons people click on or which pages they view before making a purchase. By understanding these metrics, you can gain valuable insights into what works and what doesn’t work on your website—and use that information to make necessary changes or improvements.
Types of Website Tracking Metrics
There are many different types of website tracking metrics, but some of the most common ones include page views, unique visitors, bounce rate, time spent on site/page, conversion rate, referrals (where visitors are coming from), and device type (desktop versus mobile). Each of these metrics offers its own unique insights into how users interact with your site and can help inform decisions about design changes or marketing efforts.
Why Is Tracking Important?
Having access to accurate tracking data is essential for any business owner who wants to improve their online presence. Without tracking data, it’s impossible to know which aspects of your website are successful and which need improvement—which means you could be spending time and money on ineffective strategies. With the right data in hand, you can make informed decisions about changes that will have a positive impact on user engagement and ROI.