The number of followers your business has on social doesn’t matter like it used to. It’s true – many popular platforms are deprioritising organic reach, and now it takes more effort to get your content seen by your desired audience. Here’s why this is happening and how you can adjust to a world where followers don’t matter as much.
Algorithm Changes Pay-to-Play Advertising
It all comes down to algorithms and pay-to-play advertising. Platforms are in the business of monetising where possible. The algorithms of social media platforms are constantly changing, and they often make it difficult for businesses to be seen without paying for advertising or boosting their posts. This means that having a high follower count doesn’t have the same impact it used to when it comes to getting your content seen by the right people – you need to pay to play if you want the best results.
Focus on Quality Content & Engagement
So, if followers don’t matter as much anymore, what does? Focus on creating quality content that resonates with your target audience – this will make them more likely to engage with your posts, which is an important metric for social media platforms. You should also focus on increasing engagement by responding quickly and thoughtfully to comments on your posts – this will make people feel heard and appreciated, leading them back to your page again and again.
Creating a Community & Retaining Followers
In addition, try cultivating a community atmosphere around your brand or business so that people don’t just follow you out of obligation or because everyone else is doing it; they should be following because they genuinely enjoy engaging with you online. You can do this by using fun hashtags, asking questions in captions or stories, hosting polls or giveaways, or even just posting funny content! All of these things will help keep people engaged with your page and increase the chances of keeping those valuable followers.
At the end of the day, followers still matter in some way when it comes to digital marketing success – but only if those followers are interacting with your posts regularly through likes/comments/shares/etc., rather than just sitting in limbo after clicking “follow.” So put less energy into trying to increase follower count and instead focus on creating quality content that resonates with people and encourages them to interact with it! With enough effort put into engagement tactics like these, you won’t even need as many followers anyway!